Why Dilmah
Merrill J. Fernando dedicated his life to tea, when in the 1950s, he witnessed the industry heading towards commoditisation. He decided that in the interest of tea drinkers, and the crop that his country produced with so much care, he would fight this. It took him nearly four decades and in 1985 he launched his own brand, Dilmah. It was the first producer owned tea brand that would offer tea handpicked and packed at origin (where it's grown), ensuring great taste and natural goodness; making it one of the finest teas of the world.
The Dilmah philosophy - business is a matter of human service - is what makes the brand the first ethically produced tea.
It took him nearly four decades and in 1985 he launched his own brand – Dilmah. Dilmah tea company was the first producer owned tea brand, and offered tea ‘picked, perfected and packed’ at origin. Unlike the multi-origin blends that monopolised supermarket shelves, Dilmah brought tea that is freshly packed at source and therefore rich in flavour and natural goodness making it one of the finest teas of the world
Dilmah is unique; a brand that is founded on a passionate commitment to quality and authenticity in tea, it is also a part of a philosophy that goes beyond commerce in seeing business as a matter of human service. This is what makes Dilmah the first ethically produced tea. In 2005, Merrill and his sons Dilhan and Malik, pledged to follow the principles dictated by the 12 Principles of Dilmah in every aspect of their business and in the conduct of their workers, staff and management.
Goodness in Your Cup of Tea
Dilmah Founder Merrill J. Fernando had a unique vision - he wanted to offer consumers the finest tea on earth and to do so with ethics and integrity. That pledge is fulfilled in our commitment to garden fresh, unblended tea. We pride ourselves in manufacturing the finest Ceylon tea in the world. Our Founder’s intention to make his tea ethical, is honoured in the work of his MJF Charitable Foundation and Dilmah Conservation. In making our business a matter of human service, the natural goodness in every cup of Dilmah is extended by the positive humanitarian and environmental impact Dilmah has on comunities and ecosystems.
70 Years of Tea Inspiration
Merrill J. Fernando’s devotion to Tea is a tale of uncompromising commitment to quality and purpose that lies beyond profit. Here is how he converted Dilmah Tea into a cup of kindness.
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